Conferences highlight press releases as a way to get good search results and generate qualified leadsThe advent of news engines has changed the way we access our news - and so it has changed the way companies put our their news.Since Yahoo News and Google News combined now have the highest audience of all media outlets, and online news has now become the number one … [Read more...]
Blogging can make you a thought leader fast
The IAOC blogfest has blog leadersBlogging is catching on. It's gianing ground as a necessary part of web content strategyThe IAOC blogfest and the Global PR blog week brought some intrepid bloggers to the fore.Kevin O Keefe's refreshing post about how blogging has made him a tech guru in the Law Association in six months highlighted this … [Read more...]
Marketing Sherpa to feature Internet Marketing Strategy
Business-to-Business Lead Generation SummitKristin Zhivago is leading a session at the Marketing Sherpa Business-to-business lead generation conference Novermber 18 and 19.Her session is titled Public Relations & Lead Generation - Yes, You Can Get Leads from Press Releases.She will be presenting several of my case studies on using optimized press releases … [Read more...]
Blogging a vital PR strategy
How blogs can help your web content strategyThe International Association of Online Communicators - IAOC - have set up a week long blog fest with five of the top bloggers in PR talking about blogging and PR strategy.Even the top IT research firm Forrester has now weighed in on this subject - principal analyst Charlene Li says corporate blogging is influential and here to … [Read more...]
Forrester recommends blogging as part of your Internet Marketing Strategy
Top IT research firm says start slowly, but start now.When Forrester analysts start to blog and write reports on the phenomenon we know blogging is creeping into the maistream of Internet marketing strategy. Charlene Li , one of the principal analysts at Forrester, started blogging in September and recently authored a report on corporate blogging.Her report … [Read more...]
