Morgan Stanley Internet Marketing Strategy ReportThe latest report on Internet Marketing Strategy from Morgan Stanley comments on the effect of News Engines, blogs and RSS feeds. Blogs and RSS feeds will be line items in marketing and PR budgets in 2005See AlsoAn Update From The Digital World 2004Three factors are driving online momentum: RSS, blogs and News Engines … [Read more...]
Website content strategy gets the nod from Morgan Stanley
Blogs and RSS hitting the mainstream for 2005When companies like Morgan Stanley write whitepapers about blogs and RSS feeds you know it's time to take them seriouslyAn in depth industry report on how important Internet marketing has become and new web content strategies that are being used. It is an excellent resource.Marketing executives getting their Internet … [Read more...]
The business of blogging
Another wave of money making blogsHighBeam Research is using blogging as part of their Internet marketing strategy to promote their new service launching next yearThey have hired Weblogger and Internet personality Christopher Locke aka Rage Boy(one of the authors of the Cluetrain Manifesto to tout its soon-to-be-unveiled blog content tool via a new Web site, … [Read more...]
Internet Marketing Strategy
Top Trends for 2005Top Five Trends in Internet Marketing Strategy for 2005:Natural Search Engine Optimization is gaining ground fast. A PR agency I trained on optimized press releases this week told me that for the first time their clients in the tech and industrial field are asking about SEO. Many don't even know exactly what it is yet, but they know they … [Read more...]
Optimized Press Releases
More mentions of this Internet Marketing StrategyLee Odden of Top Rank Results made a post about Optimized Press Releases this week.Lee makes the point that news sites like Yahoo News and Google News have more readers than CNN and the BBC. Online news sites are now the number one choice for news.People go online and actively search for the news they're intererested … [Read more...]
