Less than half the Fortune 100 use Internet marketing strategy methodsOne thing that became obivous at the PRSA conference last week is thatt OneUp Web's survey on how many companies actually have an Internet Marketing strategy is correct. Based on the interest shown in all the Internet- focused workshops, people are realizing they have to … [Read more...]
Web Content Is King
Information pips email and IM at the postOnline Publishers Association's Internet Activity Index (IAI) shows that in September people spent more time looking at content than communicating with each other. Beware the home page with no content.Not only will it make your site very hard to find, but if a visitor does make it there, the site won't give them what they came … [Read more...]
IAOC BlogFest 2004
Straight talk about blogs and PRIAOC BlogFest, November 8-12, 2004The Thrilla in MozillaThe IAOC web site will host five blog experts in five days to discuss -- what else -- public relations and blogging.Monday, Nov. 8: Sally Falkow, Internet Marketing StrategyTuesday, Nov. 9: Steve Rubel, micropersuasionWednesday, Nov. 10: James L. Horton, online-pr.comThrusday, Nov. 11: Kevin … [Read more...]
PRSA Conference Workshop
PR professionals show strong interest in Internet marketing strategyThe PRSA Conference was well attended. Over 500 PR practitioners gathered at the HIlton Towers in New York City.Although the number of professional development workshops in each time slot spread the attendees thin in most workshops, I had standing room only in my Internet Marketing … [Read more...]
RSS and syndication
The hottest web content strategy out thereIf you've been noticing the proliferation of those little orange buttons appearing all over websites, you've probably been wondering what they are and what they do. They facilitate the hot new web content strategy called syndication.And to clear up some of the confusion on the subject, here are … [Read more...]
