Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist
  • About Sally Falkow
  • Online PR Tips
  • Meritus Media
  • Contact Us
  • Work with Me

RSS latest Internet marketing strategy

December 27, 2004 by Sally Falkow

News on demand with RSS feedsMore and more websites are realizing how useful an RSS feed is to syndicate content or bring the content to your readers.The use of a news reader allows your users to receive an aggregate of headlines and small news digests as they are published. These headlines will arrive in their reader as they allowing them to see the days news, … [Read more...]

RSS tools help you keep tabs on Web sites

December 27, 2004 by Sally Falkow

Why users like RSSMost of us have bookmarked hundreds of websites.  Keeping track of them all is too much much work.  We have busy lives and having a tol that alerts us when our favorite website updates their content is a boon.RSS makes Web-site updates come to you. And it's no longer just for geeks.For publishers, this is the content strategy you should … [Read more...]

RSS, Syndication and PR

December 14, 2004 by Sally Falkow

Why RSS is the must have tool for PRThe PR Society of America seminar "PR and Emerging Communication Channels," addressed the emerging phenomena known as Web logs (blogs) and Real Simple Syndication (RSS)Steve Rubel, author of micropersuasion, opened the seminar by commenting on the power of RSS. "Basically, RSS TiVos the Net for you. It captures everything … [Read more...]

RSS Syndication

December 14, 2004 by Sally Falkow

Can RSS be a tool for PR professionals?As more and more people turn to the Internet for their news, PR professionals are begining to realize that the best place to reach journalists and corporate audiences is online.So how do you reach them?  If you build a website or a media room will they come?RSS  - Real Simple Syndication - is one way PR professionals can … [Read more...]

Internet Marketing Strategy

December 10, 2004 by Sally Falkow

Web metrics drives an effective web content strategyThere are many sophisticated web metrics packages that can track every click on your site.But what does it all mean?  Marketers are drowning in data. Those who want to do more than count clicks are turning to service providers who combine analytics with other metrics to answer “how” and … [Read more...]

« Previous Page
Next Page »

Recent Entries

  • Brand Awareness, Brand Visibility, and Trust
  • 5 PR Trends for 2025: The Evolving Communication Landscape
  • Search Box Optimization: Supercharge Your SEO Results
  • Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms
  • 5 Smart PR & Marketing Trends for 2024

Recent Comments

  • Top PR Influencers: Meet The 25 You Need To Follow on About Sally Falkow
  • 5 apps for editing and enhancing your visuals - The Social Olive on 5 Image Editor Apps for Visual Content
  • Reputation Management | Website Design and SEO in MalaysiaWebsite Design and SEO in Malaysia on Crisis & Reputation Management Top Financial Services Concerns

Copyright © 2026 · Magazine Pro Theme on Genesis Framework · WordPress · Log in

Thanks for signing up!

Join 10,000 PR and marketing professionals.
Get the latest Digital PR and content marketing tips in your inbox every week