Magazines Risk Losing Core Advertisers to WebProducers of consumer packaged goods are polishing up their Internet Marketing Strategy, says Jupiter Research.Traditional offline media could be in danger of losing a substantial portion of their consumer packaged goods (CPG) advertising base to the Web.Of the group polled, 40 percent of women and 50 percent of men first go to … [Read more...]
Internet Marketing Strategy gets corporate interest
Clients asking for Internet marketingAd agencies, PR agencies, web designers and even web hosts tell me that their clients are starting to ask for Internet marketing.The conversation often goes this way - I am not sure what it is, but I know I need to be doing Internet marketing - can you help me with that? … [Read more...]
Ten things we learned about blogs
Time magazine's take on bloggingIf you're thinking of adding a corporate blog to your Internet marketing strategy this year, Time has 10 things you should know. … [Read more...]
2005 Year of the Corporate Blog
Blogs will force signficant change in how organizations communicateMike Manuel's Media Guerilla's Predictions for 2005 is all about bloggingIn 2005, I predict we’ll see a significant jump in the number of companies with corporate blog programs. This seems like a no brainer prediction, but if it’s true, think about how quickly the landscape for communications … [Read more...]
Corporate Blogs as internet marketing strategy
Latest study shows fast pace of blog growthThe Pew Internet and American Life Project reports that more web users are reading blogs for news and information. By the end of 2004 blogs had established themselves as a key part of online cultureBlog readership jumped 58 percent. Now 27 percent (32 million) read blogs up from 17 percent in February … [Read more...]
