Beware web designers with ideas that are not tested on your usersForty Media, a Phoenix-based interactive marketing firm, recently released its 2005 Web Design Forecast, which claims that sites this year will be characterized by "new ideas, new colors, new layouts, and new approaches"Brown is their controversial choice for Color of the Year. Despite skeptical … [Read more...]
Blogs enter the ultra corporate world
General Motors has gone to the blogsEven the most conservative of companies - General Motors - has decided to enter the world of corporate bloggingThis week, GM quietly introduced Fastlane a blog written by top management of the world's largest corporation.Mike Wiley, GM's new media director and the guiding force behind Fastlane, says he believes GM beat the competition online … [Read more...]
The Value of Corporate Blogs
Corporate Blog Events MushroomSeems corporate blogging is gaining attention.A special interest IT group - EBig - based in the San Francisco East Bay, had an event last night about the vlaue of a corpaote blog.The AMA event, Blogs: Marketing Beyond the Website, have the same theme. They held one in Seattle in December and have another scheduled for New York City … [Read more...]
PR firm launches internet marketing service
Corporate blogs as a marketing toolHats off to MWW, one of the largest PR firms in the US , who launched a corporate blog marketing service. As media channels continue to become more segmented, blogs represent a new and emerging opportunity for companies to pinpoint communications to key constituents," said Michael W. Kempner, president and CEO of MWW Group. … [Read more...]
Internet marketing the hole in agency offerings
SEM firms looking good to big agenciesA pithy comment about the need for Internet marekting strategy at agencies from Fredrick Marckini, CEO of iProspect, recently acquired by the Aegis' Isobar network. The agencies understand that search is inextricably intertwined with their other marketing initiatives. They have awoken to the reality that their other marketing … [Read more...]
