Magazines Risk Losing Core Advertisers to Web
Producers of consumer packaged goods are polishing up their Internet Marketing Strategy, says Jupiter Research.
Traditional offline media could be in danger of losing a substantial portion of their consumer packaged goods (CPG) advertising base to the Web.
Of the group polled, 40 percent of women and 50 percent of men first go to the search engines for online information about maintaining their households.
"In the case of household information, publishers of women’s and household magazines should probably fear the Internet — or take the opportunity to exploit it — more than should TV networks and newspapers," said David Card, the lead analyst on the JupiterResearch report
Companies would do well to polish up their search enginee marketing skills and increase that budget in 2005
