What corporate bloggers are sayingDid you know there is a blog where you can read what other corporate bloggers are saying about their experiences and what their blogs are doing for them?Here is oneGreg Hoffman, the Security Awareness Company: "The company has been around for 15 years but blogging has helped brand our company as the premier Security Awareness team in the … [Read more...]
Blog or Die
A book on why corporate blogs are vital to successShel Israel says: "Blogging will fundamentally change communications from what it is today to something less controlled and more credible. It has already begun to do so, at a phenomenal rate, and at a time when many industries are dealing with broken business models. For example, traditional publishing--newspapers, … [Read more...]
RSS the web content strategy for 2005
Adding RSS to the MixFor those of you not familiar with it, RSS (which stands for Really Simple Syndication) is a way for web site developers and bloggers to notify your readers of new articles, information or content being posted to your web site.Syndicating your content brings you new audiences that may not otherwise see you information.RSS is catching on … [Read more...]
Companies using blogs as a marketing strategy
It's all about communicating with your customersThe St. Paul/Minnesota Business jJournal reports that corporate blogs are being used to initiate a conversation with potential clients and customers.Communications industry experts say blogging's fast-growing popularity and user demographics can be beneficial to corporate America, and it's time for more companies to … [Read more...]
PR professionals measure web content better
Web based analytics tools produce innovative contentSixty-nine percent of 1,040 communications professionals surveyed worldwide this summer by London-based Benchpoint Intelligent Measurement said they use software tools to measure the effectiveness of their marketing communications, while most of the minority who don't currently measure said they intend to. Using Web-based … [Read more...]
