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Sally Falkow - Social Media Strategist
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10 Ways to Improve Your Blogging

January 17, 2005 by Sally Falkow

Excellent blogging adviceBrian Bailey has put together 10 tips for building a better blogSteve Rubel advises you should put them on your fridge.I am going to put them on the notice board next to my computer.  And send the post to all my clients who blog … [Read more...]

Search Engine Marketing In the Spotlight

January 15, 2005 by Sally Falkow

Marketers are getting the search messageSearch Will Be Fully Integrated into Marketing Plans in 2005 says Search Views Unlike years past, the majority of marketers now understand that search is important and they can't take full advantage of today's market without it. But many still don't know how to dovetail their web content strategy and search marketing with other … [Read more...]

Are Business Blogs In Your Future

January 15, 2005 by Sally Falkow

Da Vinci Insitute business blogging bootcampI guess business blogging is catching on as an Internet Marketing Strategy. Thomas Frey, Executive Director, Founder, and Senior Futurist at the DaVinci Institute, is speaking right now at a weekend Business Blogging Bootcamp.The Da Vinci Institute is a technology research think tank with over 1000 members who voted to be … [Read more...]

RSS is being called the hottest content strategy for 2005.

January 14, 2005 by Sally Falkow

So what is an RSS feed, and why should you have one?RSS means Really Simple SyndicationIt's a way to easily syndicate your content. This means that you reach more people through avenues you would not otherwise have access to.  Some business owners feel that this may water down the traffic they get to their website.In fact it's just the opposite. … [Read more...]

RSS on more sites

January 13, 2005 by Sally Falkow

Pandia says savvy surfers use RSSInternet marketing and search resource, Pandia  feels that although RSS feeds haven't caught on with the general public yet, a large number of internet savvy surfers do use them. Given that user friendly services like My Yahoo! now includes RSS display on their sites, it is only a matter of time before such feeds starts replacing … [Read more...]

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