Are corporate blogs a PR nightmare or an opportunityPR firm Dellayae is offering a webinar that promises to show PR Professionals how to 'survive' the blogospshere.Steve Rubel took them to task for this attitude, and many other PR bloggers weighed in on the subject.According the the Pew Internet project while blogs are growing exponentially and bloggers are very … [Read more...]
Keywords and good writing get results
Website content needs to be well thought outWordsmith Karen Thackston makes some excellent points about how to use key phrases and still write readable, interesting text that pushes the right buttons with your readers.Before you write any text you need to figure your web content strategy.Once you have that in place you need someone who can write good … [Read more...]
Does your blog affect your brand?
Measurements and benchmarks for corporate blogsClick Z covered how blogs are affecting brands in a two part article this week.since 27 percent of web users now read blogs (Pew Internet) marketers are showing increased interest in how a blog can increase the effectiveness of your marketing.The big question is how to measure the effect.The articles offer some … [Read more...]
What a corporate blog can do for you
Top ad man gives his views on how blogging can be used in marketingIn a Fortune article on blogs Steve Hayden, vice chairman of New York-based Ogilvy & Mather said, “If you fudge or lie on a blog, you are biting the karmic weenie. The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug.” Hayden … [Read more...]
Earthlink ‘s corporate blog
The ISP joins the blog trendEarthLink has jumped into the blogosphere with a blog to help users with info on how to protect themselves onlineWe’ve decided to create this blog so that a group of dedicated EarthLink employees can speak directly to the Internet community about spam, viruses, phishers and other online scams, says EarthlinkAnd it has RSS capabilties so … [Read more...]
