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Sally Falkow - Social Media Strategist
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SEO PR starts blogging

February 9, 2005 by Sally Falkow

Innovators of the SEO PR collaboration embrace blog sitesSEO-PR combines Greg Jarboe's search engine optimization wizardry and O'Donnell's PR and writing skills to get your product or firm top listed in search engines and track the results.Greg has been using my blog case studies at SES. … [Read more...]

PRSA LA Event on blogs and RSS

February 9, 2005 by Sally Falkow

Not so behind the times in Los AngelesThere are many reasons why PR people should know about bloggingThis is a good perspectiveThe PRSA LA chapter is on the ball.  Panelists at their January meeting  - The State of PR  - made mention of blogs and RSS and urged the members to get knowledgeable.  The Feb meeting is called Web Strategies for PR Professionals … [Read more...]

Search Engine Optimization Pays Off

February 9, 2005 by Sally Falkow

Quantifiable results from a new study show just how much optimizing your webaite content can be worthWe all know that if your website doesn't feature on page one of the search results you are not going to get search traffic or business.A new study from OneUp Web shows hard numbers for how a page one search engine result can affect traffic and conversion … [Read more...]

Why you should care about RSS

February 6, 2005 by Sally Falkow

What RSS really doesDebbie Weil has a great post about how RSS works on a website or blog and what it can do for you as a content strategyIf you are not tech savvy and you want to get some more insight into why RSS should be on your strategy this year, this is a good start. … [Read more...]

Great definition of RSS

February 6, 2005 by Sally Falkow

Find out about RSS feeds and readersThere are so many technical explanations around on what RSS is and what it can do.  If you're still not sure, see this Really Simple one on Intel's site … [Read more...]

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