Blogs become a part of content strategyThe blogosphere waits for the corporate mainstream "Tipping Point" to arrive, says Hugh Macleod This tipping point is where blogging stops being the supposed realm of freaks, weirdos, unemployed marketing consultants, unpublished novelists, political junkies and underworked cube dwellers, and starts being HUGE! An essential … [Read more...]
Harvard conference on blogs and media
Bloggers are eroding the readership of traditional mediaSome harsh words were spoken at the two-day conference on "Blogging, Journalism and Credibility" at Harvard University over the weekend.Harvard fellow Dave Winer, compared the established media to the mainframe computers rendered obsolete by desktop PCs and Macs. The managing editor of The New York Times … [Read more...]
Internet Marketing Strategy Changes
Focus shifts from email to blogs and RSS A review of 12 months of email marketing articles reveals that legislation, spam and deliverability of messages were top of mind in 2004. But this looks likely to change this year, with marketers refocusing their attention on strategies, such as blogs and RSS feeds, says Email Marketing Reports. Mark Brownlow, who writes their … [Read more...]
Blogs need a software visionary
One of the best uses for blogs in the corporate world is for knowledge managementMIT Media Lab’s eMarkets Initiative, says a blog, "if it’s managed well, can be a tremendous tool" in the workplace.The blog "still tends to be pretty much a community or individual application versus being internalized by the corporation," says David Via, an analyst … [Read more...]
What we can learn from the Blog Business Summit
RSS feeds explode the message of the summitRok Hrastnik, author of Unleash the power of RSS, points out that in the past few days there have been a flood of posts circulating the globe about the Blog Business Summit.20 posts "around the world" within the past hour and 17 minutes. 95 posts within the past 24 hours.400 posts within the past 40 days.And still growing … [Read more...]
