Blogging is an excellent way for businesses to increase their visibility on the web and to project their brand into the marketplace.There is an excellent article about why businesses should blog by Dale Franks on the QandA blogHere are some of the highlightsthe blogging software notifies the major weblog update services whenever the weblog is updatedthousands of potential … [Read more...]
Eye Track tools useful for blogging
eye track study shows how your visitors see your web contentIf you follow the results of eye tracking you know that the upper left corner is the first place your visitors look and that they seldom make it to the end of the article or post. The Eyetools blog applied their own testing to their blog and found they had to adapt their design for better usability and visitor … [Read more...]
Tracking Organic SEO Benefits
A site entering Google's top natural SERP for the first time can expect an exponential increase in traffic and double the number of conversionsBusiness owners and marketing people know that unless their site shows up in the first page of a search result they will not get traffic and conversions. CMOs spend time at conferences listening to experts expound the virtues … [Read more...]
Email marketing is not dead yet
E-mail was retailers' number one online marketing tactic that drove holiday season figures upA Shop.org/BizRate.com 2004 study found 91 percent of merchants saw online growth this holiday season. Seventeen percent experienced sales more than twice as high as a year ago. And while there are many reasons for this increase, the study found that e-mail was the foremost … [Read more...]
Blogger Makes a Career Move
Steve Rubel's success as a blogger temps Cooper Katz into monitoring the blogosphere as a practice offeringSteve Rubel, author of the Micro Persuasion blog, has been elevated to head a new line of practice involving monitoring, analyzing, planning and responding to issues that "bubble up" from blogs and other online channels … [Read more...]
