PR Opportunity or PR Nightmare?Depends which side of the blog you're on, may be the answer tothat question. Ask Dan Rather and Eason Jodan and they'll no doubt say nightmare. The Kryptonite fiasco was another nightmare.But it need not have been if they had been doing the traditional PR function of monitoring the environment and watching the … [Read more...]
Content Strategy and Brand Value
Brand detractors are missing the boatPiers Fawkes made some good points in PSFK about the piece on brand value in Wired.Brands are not about visuals and perceptions only. Way back in the day when Jan Carlson took over Scandinavian Airways and made them a successful and profitable airline, he did by instituting the Moments of Truth campaign. He … [Read more...]
Is your CEO blogging yet
If businesses don't create their own conversation forum, their brands, products, services, and reputations might be co-opted by othersBy using a blog to tell their side of the story and put a human face on the corporation, businesses can proactively shape preferences and preserve customer loyalty, says Mark Kingdon. When you don't tell your side of the story and fill … [Read more...]
AMA Blogs: Marketing Beyond the Website
Workshops sold out - marketing practitioners embrace bloggingThe AMA has held a series of excellent workshops across the country on blogs and how they fit into an Internet Marketing StrategyThe Chicago workshop, completely sold out, is on today and tomorrowA PRSA evening session on blogs and Internet strategies for PR professionals, scheduled for Feb 22nd in Los Angeles, … [Read more...]
Pay Per Click Costs Still Rising
It's costing more and more to buy ads on popular keywordsWhat is driving Google's profits? The high prices they charge for search keywords.They were up an average of 43.7% last year, according to search marketing firm iProspect.com Inc. And the most sought-after words have become far more dear: Business Week reports that on the day of the earnings announcement, … [Read more...]
