Standards for news releases
Chris Heuer is on his ‘walkabout’ and attended the XPRL meeting in London this week.
The other question we were striving to answer was “Who would be the most valuable supporters of XPRL that would get us to the point of broader adoption in the industry?” One path considered was to create demand from big clients who have a real need stemming from the pains of their current operations in this area – particularly from the financial PR companies and public companies who have to adhere to the latest financial disclosure regulations. By cultivating this demand in clients, it would drive demand for the agencies to pick it up and then in turn to bring the wire services along.
Mark Adams noted that “if there were a petition from the biggest clients to support the standard, the agencies and related services would certainly follow.”
This would be something akin to a preferred vendor list which had certain minimum requirements in order for agencies to be able to get their account.
Here I relayed Mark Nowlan’s suggestion that we needed to get the major newsroom editors from AP, Reuters and other major news organizations to want to use it along with the wires – to include the journalists in the conversation, which is exactly what we are trying to do with our New Media Release efforts.
We will get a full report from Chris at the Social Media Club meeting in LA September 28th. Perhaps we can lure AP and Reuters to attend?
We also need the wire services. PrimeZone, now owned by Nasdaq, is a prime candidate – and they are located in LA.
