Pros and cons of how to use a social media press releaseGreg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae - a phrase from Seth Godin's new book on marketing. Tongue firmly in cheek Greg cites supporters of his claim that use of a social media … [Read more...]
XPRL group meets in London
Standards for news releasesChris Heuer is on his 'walkabout' and attended the XPRL meeting in London this week.The other question we were striving to answer was “Who would be the most valuable supporters of XPRL that would get us to the point of broader adoption in the industry?” One path considered was to create demand from big clients who have a … [Read more...]
Social Media Club LA
If you are in the vicinity you should comeChris Heuer has been on the road setting up chapters of the Social Media ClubThere will be a launch of four chapters of the Social Media Club over the next two weeks If you are in the area, we encourage you to attend one (or more) of these meetings as Chris will be relaying his findings from the XPRL meeting that is taking … [Read more...]
