The 2009 Arketi Web Watch Media Survey has some interesting statistics about how BtoB journalists find stories. 95% use search when starting a story. At 92% press releases are the number one source for BtoB journalists. PR contacts and industry sources came in second at 85%, newswires at 77% and websites at 70% make up the top 5.
While most companies have their eyes firmly on the social media prize, if you’re in the BtoB space don’t neglect search strategies and your online newsroom. Having your news in a feed (RSS) can boost the search visibility of your news content remarkably. And search is the first port of call for a BtoB journalist. When they type in that keyword you want your news content to pop right up.
There are several good sessions on search, social media and PR at Search Engine Strategies in Chicago Dec 7 and 8. If you’re going to the show please stop by my sessions on Monday and Tuesday and say hello.
Sally Falkow
The Proactive Report, your social media PR guide
