At the PRSA T3 conference Greg Jarboe of SEO-PR moderated the panel “Boosting PR Results with SEO, SEM & RSS,” and by a show of hands about one third of the audience said they are optimizing press releases for search. And while that might sound like a small percentage, theadoption of SEO tactics by PR folk is changing the game.
There are 2000 press releases day issued by the major wire services. If PR folk adopt SEO at the same rate the marketers did, within a year we should see the number of optimized release move from a third to half in a year.
Take a look at the numbers Greg crunched:
When only 50 press releases per day were being optimized, or 2.5 percent of the total, innovators could kick sand in the face of virtually any competitor. When 320 press releases per day were being optimized, or 16 percent of the total, early adopters could still beat competitors five times out of six. When 1,000 press releases per day are being optimized, or 50 percent of the total, the early majority discover that the innovators and early adopters have moved on to the next tactic.
One of those tactics that’s still in the early phase of adoption is the addition of feeds to news content. (RSS) At the Marketwire Social Media Roadmap webinar in May, only 8% said they are using feeds to boost their PR results. Feeds make it possible to reach new audiences, spread the content to social sites, build more links and improve the search visibility of your news content.
