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Using a corporate blog for knowledge transfer

April 1, 2005 by Sally Falkow

Big business can preserve knowledge by blogging

Bob Suh, chief technology strategist for the giant consulting company, Accenture, says one of the biggest challenges in business is knowledge transfer.

Individuals within in a large corporation may have valuable and untapped specialised knowledge, but nobody knows who knows what.

Suh is impressed with the use of blogs as a tool for transmitting business ‘war stories’ that others can learn from.

Myst Technology is a perfect case in point.  Their platform was being used for KM long before they launched Blogsite.

A corporate blog can be a valuable tool for marketing and knowledge management

Filed Under: Social Media Strategy Tagged With: corporate blog, Knowledge transfer

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