Make Your Website a Tool to Grow Your Business

how to grow your business with a website

    There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016)  Just over half of them (54%) have a website. (Hard to imagine why the other half don't!)  There are thousands of web design companies out there offering to make or update your site. If your company has a website, or is considering … [Read more...]

Does Social Media Presence Trump a Website?

I've been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lists and adoption of social media. During this same time I've seen several blog posts and articles suggesting that websites are a thing of the past and that Facebook and Twitter will dominate … [Read more...]

Online Media Room: What Journalists Really Want

Jakob NIelsen of the Nielsen Norman Group is known in the online world as the guru of usablity.Back in 2001 he wrote his first rpeort on the usablity of online media rooms and his latest insights on how journalists use the web is out today. Summary: As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with … [Read more...]

Media Relations 2005

Excellent PR Conference in San Francisco this weekI flew into San Francisco last Sunday to speak at the Bulldog Reporter Media Relations 2005 conference.I have never been to this conference before and I met some great people.  So just the networking was  very worthwhile.  Joan Stewart - the Publicity Hound - was there as a speaker too. We … [Read more...]

User Experience Builds Brand Loyalty

Brand lessons to be learned from IPodIn my POWER branding formula the E stand for Experience.One session at the annual Forrester Automotive  Summit held this month was devoted to user experience. Mark Kingdon was on the panel that discussed the  "Future of the User Experience."He makes some excellent points about how other industries could learn … [Read more...]