It's the new buzz, but is brand journalism really something new?Spearheaded by McDonald's statement that they will no longer pursue one consistent brand message, but will tweak the message for different media, there's been a buzz around the term 'brand journalism.'Marketing Guru Seth Godin says it's a move in the right direction. Laura Ries, author of the Fall of … [Read more...]
Web Content Strategy and SEM
SEM and content are the mainstays of your results.If you haven't already explained search engine marketing (SEM) to your CEO, CFO, president, or marketing VP, now's the time, says Kevin LeeHe makes the point that SEM can get great results and CFO's love a return on their investment.But getting the search part right is only half the battle. What happens once you get them to … [Read more...]
Web Content Strategy creates quality perceptions
How a website can increase the value perception and conversion ratesWeb shoppers find quality trumps price when making decisions online, according to a new Millard Group Online Survey. And how does a website raise the perception of value? With their content.One of the purposes for a good web content strategy is to raise the trust and value perceptions of the … [Read more...]
Rebirth in online brand advertising
Honda campaign shows the value of online brandingThe Honda experience is being played out all over the Web, prompting experts to predict a rebirth in brand advertising online.Online branding ads use rich media, meaning they include video or animation. They are aimed at creating an image for a company or a product - not immediate click-through sales.The Honda … [Read more...]
Big Boys Catching On To The Power Of Search Results for SEM
Online ad revenues are way up and it seems search engine marketing spend is hot on its heels.ClickZ's article about the Search Optimizer says "Tools such as Search Optimizer have become more important as bigger advertisers, with larger budgets and larger keyword portfolios, begin to make search a central part of their online marketing. " Online ad revenues … [Read more...]
