My guest on today's #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC … [Read more...]
Social Media Club LA Looks at Guidelines for Citizen Journalists
Last night's panel at the Social Media Club of LA got into a spirited discussion about the pros and cons of citizen journalism. The event was covered by Fox 11 news. Alexia Tsotsis, tech/business lifestyle reporter for the LAWeekly was the moderator. (@alexiatsotsis) Panelists were: David Sarno, a Los Angeles Times Internet business reporter. (@dsarno) Christina … [Read more...]
