PR, Attention, and Trust

content creation strategy

  We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust?  With great content. What does this have to do with PR? Content is all done with communication techniques.  Communication is the bedrock of PR.  And gaining attention, affinity, and … [Read more...]

Working with Influencers #ViralChat Q&A

markets are conversations

#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Last night's  topic was working with influencers.  Here are the questions and my expanded answers. Q1:  Why are influencers important to a business wanting to grow a Twitter presence? A1:  Let's first define an influencer - if you have influence it means that you can create an effect, you can … [Read more...]

Blogs Create CEO Thought Leadership

Blog Business Summit shows the wayThere are many good examples of people who have found an audience and become thought leaders in their field with a blog.Brian Carroll of Start with a Lead is one.Matt Blumberg is anotherMany corporate communication departments have serious reservations about blogging - but the fact is that the blogosphere is alive and growing every day.  … [Read more...]