I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses: Companies need to go further than … [Read more...]
10 Strategies That Make Sense in a Tough Economy
photo courtesy of emdot Every day we hear about more bail outs and unemployed Wall St whiz kids. Companies are looking for ways to tighten their belts and many are faced with shrinking budgets and dwindling resources. Crazy as it may seem, in a tough climate marketing and PR budgets are often the first to get the axe, Now is not the time to communicate less - it’s more … [Read more...]
