Image by Christopher Carfi Adam Sarner, an analyst with market research firm Gartner shared some of the content he’ll be presenting at the annual Gartner Symposium/ITxpo 2008, (October 12-16 in Orlando, Fla.) with CNet. 75 percent of Fortune 1000 companies are eager to get involved in social-networking initiatives for marketing or customer relations purposes, but … [Read more...]
New Media, New Influencers and Implications for Public Relations Study from SNCR
If you’re struggling to make sense of new media, here’s a very helpful resource: The Society for New Communications Research’s report on New Media, New Influencers and Implications for Public Relations. There’s a free pdf download available on the Institute for Public Relations website. Some of my fellow members of SNCR have done a fine job with this study. … [Read more...]
What CMOs Want from an Agency
Sapient (NASDAQ: SAPE) recently sponsored a national online digital marketing and interactive advertising survey to gain insight into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly … [Read more...]
More than two thirds US adults using social media
Image by Striatic When blogs first arrived on the scene a few years back, who’d have thought they’d become a mainstream source of information that permeated US society across all age groups? According to MarketTools blogs, communities and social networks have indeed become a part of life for most Americans, with nearly 70% visiting these sites and about one in five … [Read more...]
Online Travel Myths
A new study out from Phocus Wright addresses some of the myths about online travel behavior: Less people are buying travel online: Not so, says the study. In fact the number is on the rise. In 2007, approximately 70% of online travelers (that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past … [Read more...]
