photo courtesy of emdot Every day we hear about more bail outs and unemployed Wall St whiz kids. Companies are looking for ways to tighten their belts and many are faced with shrinking budgets and dwindling resources. Crazy as it may seem, in a tough climate marketing and PR budgets are often the first to get the axe, Now is not the time to communicate less - it’s more … [Read more...]
Are You on Tweeting Yet?
There are many reasons that as a PR person you should be using Twitter. Major news outlets are on Twitter Some journalists use Twitter - you can get to know them better HARO tweets urgent journo requests on Twitter Newswires are on Twitter You see fast breaking news Business networking Find and connect with experts Reach a core audience of influencers These posts give a … [Read more...]
CMOs Still Learning Social Media Marketing
Cartoon by Geek and Poke Most marketers are still in the early or experimental phases of adopting and measuring social media says the Marketing Executives Networking Group (MENG). According to the survey conducted by MENG last month 67% of respondents consider themselves beginners at using social media for marketing purposes. Additionally, more than 87% of respondents are not … [Read more...]
Blogs are Better Business Drivers Than Social Sites
Image by FoxTongue A recent study “Harnessing the Power of Blogs,” (sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company) found that blogs can have more impact on purchase decisions than social networks. Social networks help people connect, but blogs create a conversation and become a trusted resource that influences … [Read more...]
WSJ Says Twitter is Mainstream
twitter A lot more people — and businesses — are finding ways to get value out of Twitter, says the WSJ today. Doctors are using Twitter to update patients about office hours. Local groups such as the Los Angeles Fire Department are using it to share details about service calls with interested residents, occasionally with graphic descriptions of the victims’ … [Read more...]
