Image by TJ Scenes Speaking today at the Canadian Social Media Summit, David Alston of Radian6 pointed out to the audience that the decision to get involved in social media is not yours to make - it ’s a fait accompli. Your customers signed you up. “Why aren’t you answering the social media phone - it’s already ringing. It’s probably hidden in a closet so you can’t hear … [Read more...]
Cluetrain Manifesto Ten Years On
Ten years ago four wise men wrote a manifesto with 95 theses in it. The Cluetrain had a lot to say about how companies were failing to recognize the need people have to connect - with each other and with employees inside companies. #92 in the Manifesto says: Companies are spending billions of dollars on Y2K. Why can't they hear this market time bomb ticking? The stakes are … [Read more...]
Corporate Social Media Policy
A few years ago blogging policy was on the minds of corporate communicators - now it’s a corporate social media policy that’s got their attention. Telstra, a major Australian telecom company recently set down guidelines on the use of Facebook, Twitter and similar websites by its employees. “Hopefully organizations are beginning to understand that employee use of social media … [Read more...]
Using Social Media Internally to Boost Productivity
Image by Creative CommonersIs your organization or corporation lagging behind in adoption of new collaboration and productivity tools?You’re in good company apparently - the Microsoft and Accenture ‘Oil and Gas Collaboration Survey 2009,’ conducted by PennEnergy in partnership with the Oil & Gas Journal Research Center, found that although many execs in … [Read more...]
News Feeds – Push them out and pull them in
As the adoption of sharing content in feeds climbs it looks as though we’re finally moving away from the techie name of RSS to the more friendly term news feeds. And that is certainly one we as PR people can understand. Getting your own news out in a feed has long been touted as a ‘must have’ strategy for your newsroom. Back in 2005 Charlene Li, then a … [Read more...]
