Edeleman's offering an SMPR tool tooEdelemn announced their Social Media Press Release tool called StoryCrafter this week. there were a couple of comments in the Google discussion group that it looked just like the Shift format. I thought that was the point of the tool - so PR people could actually use the format Shift proposed.You can use PRESSfeed … [Read more...]
Social Media Club Meets in Los Angeles
Press releases, social media education and strategy were the topics of a lively discussionSocial Media arrived in LA yesterday. Chris Heuer set the scene for the meeting with the aims of the SMC - education about social media, teaching social media literacy to kids and adults alike, setting ethics and standards and facilitating discussions and unconferences about best … [Read more...]
Just How Social is Social Media?
Social News Sites Can Be An Inluential. Part of your PRIn ClickZ today Sean Carton talks about the manipulaiton of news on social media sites and the pros an cons of paying bloggers and posters.His conclusion:For us marketers, the lesson is this: we're not in control of our messages anymore. Sure, we can pay bloggers, bankroll folks to post to social news … [Read more...]
Why the Digg this button is on the social media press release template
Social media influence is important for PRIn his article in Online Spin about digg.com Max Kalehoff of Nielsen Buzzmetrics says If I were an online publisher, or a PR person, I'd be spending a lot of time studying how this idea catalyst works and can be leveraged. Digg may not be in the top-10 rankings of all publisher sites, but it can act as a forceful fire hose of … [Read more...]
