Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want. Too many times I hear the lament - … [Read more...]
Sendible – Content Curation Suggestion Feature
Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the … [Read more...]
2016 Trust Barometer Digital PR Implications
The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. This means that reviews and online conversations with other like-minded folk and content from Influencers … [Read more...]
Digital PR: What You Need to Know
There's a good post in Business 2 Community about the challenges of starting out in Digital PR. If you've been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn. And while some of it is tactical, if it's done in a vacuum it's likely to fail. Learning how to devise and implement a strategy … [Read more...]
Visibility is More About Social Than Search
Guest post by Chris Abraham, Digital Strategist at Gerris Corp. Google Penguin and Panda have changed the face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being … [Read more...]
