The Berkman Center for the Internet and Society at Harvard University has a report out today:News and Information as Digital Media Comes of Age. The United States is now several years into what promises to be a transformation of the media. It is driven by the rapid expansion of the number of people and organizations newly engaged as authors, editors, and publishers, says the … [Read more...]
BtoB Marketers Missing Valuable Online Opportunities
Image by Adactio Seventy percent of business-to-business technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company’s online marketing strategy, according to survey results released by B2B marketing communications firm MarCom Ink. Of the 300 U.S. B-to-B technology … [Read more...]
10 Strategies That Make Sense in a Tough Economy
photo courtesy of emdot Every day we hear about more bail outs and unemployed Wall St whiz kids. Companies are looking for ways to tighten their belts and many are faced with shrinking budgets and dwindling resources. Crazy as it may seem, in a tough climate marketing and PR budgets are often the first to get the axe, Now is not the time to communicate less - it’s more … [Read more...]
Google Offers SEO Starter Advice
Image by Danard Vincente In response to the persistent questions about how to get started with SEO, Google has published an SEO starter guide. The Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. They’ve included illustrations, pitfalls to avoid, and links to other resources that help expand … [Read more...]
New LinkedIn Feature a Good Example of Social Search
What is Social Search? Social search is a type of web search method that determines the relevance of search results by considering the interactions or contributions of users. When applied to web search this user-based approach to relevance is in contrast to established algorithmic or machine-based approaches where relevance is determined by analyzing the text of each document … [Read more...]
