Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We're now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it … [Read more...]
Tech Tool that Makes Digital PR a Breeze
FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016 I've been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I've had to use several tools, which drove me crazy. I like things to be easy and effective. And, as a small agency, I need it to be affordable … [Read more...]
Answer the Social Media Phone!
Image by TJ Scenes Speaking today at the Canadian Social Media Summit, David Alston of Radian6 pointed out to the audience that the decision to get involved in social media is not yours to make - it ’s a fait accompli. Your customers signed you up. “Why aren’t you answering the social media phone - it’s already ringing. It’s probably hidden in a closet so you can’t hear … [Read more...]
Do You Have Your Ear to the Groundswell?
Social Media is indeed causing a sea change in how we connect, how we access information and our ability to reach out to others. This week several celebrities and mainstream media outlets raced to be the first Twitter user to get 1,000,000 followers. Ashton Kutcher won. CNN was second. Oprah featured Twitter on her show and started tweeting. In just a few days she’s got … [Read more...]
Using Social Media Internally to Boost Productivity
Image by Creative CommonersIs your organization or corporation lagging behind in adoption of new collaboration and productivity tools?You’re in good company apparently - the Microsoft and Accenture ‘Oil and Gas Collaboration Survey 2009,’ conducted by PennEnergy in partnership with the Oil & Gas Journal Research Center, found that although many execs in … [Read more...]
