News from the OMMA and Search Engine Strategies Conferences give direction for web content strategySpeaking at OMMA West, leading and critic and host of On The Media, Bob Garfield, said that major marketers may be looking for online alternatives as the effectiveness of print and broadcast wane, but suggested that the online media infrastructure may not be ready for this … [Read more...]
Blogs Feeds and Search
Today's session at SES New YorkGreg Jarboe of SEO-PR used my VoIP Insights blog as an example in this session today. Searchviews blogged about his sessionThe VoIP Insights blog of the BTI Communications Group took off for a number of reasons, among them a wisely chosen name, a smart linking strategy, quality outsourced content, and a symbiotic relationship … [Read more...]
Search Engine Strategies offers insights into where Internet marketing is headed
Keywords and relevance play a big roleThe need for good keyowrd research came up in several session at teh conference. Choosing words you user actually search on was stressed, and the idea of the search engines getting more 'human' in their ablity to index related and simlar words got aired.One session gave the black and white hat seo viewpoints - but I still … [Read more...]
Search Engine Strategies New York City
Eye Track on Google shows the importance of organic searchYesterday was the first day of SES in NYC and there are a couple of excellent bloggers covering the sessions. Never quite the same as being there ,but the next best thing.I really liked the eye track image done on searchers using Google. It clearly shows why being in the top half of the organic search is … [Read more...]
SEO PR starts blogging
Innovators of the SEO PR collaboration embrace blog sitesSEO-PR combines Greg Jarboe's search engine optimization wizardry and O'Donnell's PR and writing skills to get your product or firm top listed in search engines and track the results.Greg has been using my blog case studies at SES. … [Read more...]
