Interview with Heather Dougherty of HitwiseIf you've been wondering how to figure out what content works and what you could write about to attract visitors to your site, try digging into your analytics program.Every website should have at least a basic analytics package from your host, but if you really want to get in-depth competitive intelligence from your log … [Read more...]
Search Engine Strategies New York
The industry is alive and well - it was the biggest show yetNielsen//NetRatings reports that the number of searches grew at an astounding pace in 2005, with Google seeing 75% more searches, Yahoo! 53% more and MSN up 20%.Judging by the number of people at SES NYC last week, companies of all sizes and decriptions are realizing they need to know how to optimize … [Read more...]
Online PR and Media Relations
Where are those pesky readers?All the time and effort that goes into building relationships with editors and journalists has a specific end in mind - ink in a publication that reaches your target audience. Figures from the Audit Bureau of Circulations reveals that even magazine readership is down – except for celeb mags. Seems we can’t get enough of … [Read more...]
Optimized Press Releases Featured At Search Engine Strategies
SES New York News Search Panel NamedIn just a month's time those eager to find out what half of their online marketing mix needs to change will gather at the next SES in New York City.Greg Jarboe wrote in his blog that the top story of SES is that at each show there are new ideas and you find out that what was working last year is no longer working. So if you want to be … [Read more...]
Content Strategy Highlighted at Search Engine Strategy’s Online PR Track
I went to Search Engine Strategies conference this week in Chicago - as a speaker in the online PR track. I spoke about News Search on a panel with Greg Jarboe, Nan Dawkins and Lee Odden.The online PR track has been expanded, which shows the growing interest in this field. The track covered blogs (of course) and RSS, podcasting, wikis and tagging. And the … [Read more...]
