Rich media content offers online marketing opportunities for wide awake marketersAs broadband use continues to climb and search engines pay more and more attention to audio and video files, media RSS is appearing on the radar of marketers and PR people who have their fingers on the pulse. Site Pro News has a good article today on 6 ways to get your content into Yahoo! … [Read more...]
Plugged in now that I am back in the USA
Viva broadbandAfrica was wonderful - I had a spectacular time and I have some amazing photographs I will post here and on Flickr.But it is such a relief to have a reliable always-on broadband connection so I can stay in touch and actually get some work done.The next time I go (Feb 07) I shall get a 3G card the second I arrive and so not be dependent on hotel … [Read more...]
Content Syndication and Online PR workshop
PR and marketing execs can learn how to implement a content strategyThere was such a positive response to the workshop after the Online Revealed conference in Ottawa, Canada we have decided to offer a monthly executive content syndication workshop to help people understand how to integrate blogs, RSS and online news articles into their marketing plans.Learning … [Read more...]
News Content Syndication A Good Media Relations Strategy
Journalists’ want news online – and they are using RSS feedsThe TEK Group‘s survey of journalists’ views on online newsroom, and their preferences for accessing news, offers some clear guidelines for companies that want to improve their media relations 83% think is it important or very important to have an online newsroom 70% will visit an … [Read more...]
Trends Affecting Internet Marketing Strategy
Face of the Web Report shows use patterns, not adoption, is the trend to watchThe latest findings from The Face of the Web—based on interviews in 12 key global markets with more than 6,500 adults, including 3,462 active Internet users—reflect adoption possibilities of the Internet that few other technologies have shown in the past. Ipsos Insights. While … [Read more...]
