39 percent - 57 million adults in the US - now read blogsWhile the new report from Pew Internet focuses on who is blogging, it does report that the number of American adults reading blogs more than doubled since February 2004 and is signiifcantly up since the Fall of 2005.Most bloggers report that they have a small audience. Only 13 … [Read more...]
SEO : Optimize for the bottom line
SEO is not a guessing game - metrics tell all.In an interview with Lee Odden, Laura Lippay from Yahoo made this comment:Bottom line: you need to optimize for what makes you money. If your target market is techno geeks and you think you tend to get more referrals from techno geeks from Google Search, then see what you can do to get more quality traffic from there. But if that … [Read more...]
Blogs, RSS and podcasts feature in BtoB internet marketing strategy
New media plays a key role in BtoB marketing nowI often get asked how new media features in the BtoB space.New research just out from KnowledgeStorm and Universal McCann shows that blogs, podcasts, wikis and RSS feeds are evolving into key elements of the B2B marketer's online toolkit. The study polled 3,900 B2B technology buyers and found that not … [Read more...]
Putting An RSS Strategy In Place
Planning your use of RSS feeds for marketing and online PR gets better resultsMany pundits have commented that RSS (Really Simple Syndication) is reaching the point the web was at ten years ago. And this is certainly true of RSS strategy.Companies are moving from RSS - what is that? to How should we be implemeting RSS feeds for … [Read more...]
Customers Are Demanding RSS
Broadband users 3x more likely to use RSS feedsSome interesting facts have emerged lately that should motivate companies to take a serious look at implementing RSS marketing strategies.According to a recent Nielsen/net Ratings report nearly three-quarters of active Web users are connected at home via broadband - a 15 percent increase in the last year. This … [Read more...]
