A very advertising focused eventThe Online Media, Marketing and Advertising event at the Universal HIlton yesterday was very advertising focused.Even the exhibitors were 90% ad based. No blog platforms and just one PR wire service. Although there were two blog sessions and two RSS sessions, the content was a bit of a disappointment. The first blog session … [Read more...]
Podcast survey highlights online PR opportunities
News, business and tech podcasts neededI have been digging into the podcast field to find stats for the RSS book I am collaborating on with Rok Hrastnik of the RSS Diary. We aim to be done April 6th so the preview can be at Media Relations 2006 in New York.I came across the Podcast Network survey and it has some very interesting data on who listens to … [Read more...]
Create and publish RSS feeds if you want more traffic
RSS subscriptions on the riseMany publishers catering to the early adopter and tech markets are seeing 40% month-over-month growth rate in their RSS traffic. Some are seeing 50% of their traffic come from their RSS feed, with a corresponding decline in email subscriptions.Pheedo: How to buy RSS advertising … [Read more...]
Techies Use Online News, Blogs and RSS feeds
Blogs and RSS feeds just tad behind online newslettersI came across this interesting snippet in the CodeProject newsletter today.The poll question was "Where do you find your IT news?"Online News Sites 73%Email … [Read more...]
Internet marketing neck and neck with print
Word of mouse trumps word of mouthAccording to a survey published in the September 1, 2005 issue of "Electronic Design" magazine, you can reach 96% of business buyers with a well planned marketing campaign that includes print and an internet marketing strategyWhen asked, "Where do you find the most useful information about new products and technology?" the … [Read more...]
