You have to feed your feedI have been experimenting with PRESSfeed lately.We used this servcie to add content and a couple of RSS feeds onto a client's website - one for their optimized press releases of course. We created two other feeds on industry news topics and keywords they wanted visibility on.The site was only launched just a month ago.The … [Read more...]
No RSS feed on your content is a fatal error
Robert Scoble on RSS feeds as a content strategy"Scoble, why are you being such a shmuck about RSS?" Because not having an RSS feed is a genetic marker for a lame site. WebPro NewsRobert gives three excellent reasons why omitting RSS as a content syndication and delivery method is a fatal business error:RSS buttons announce to your visitors that you … [Read more...]
The Secret Sauce in Website Marketing
It's the content - and what you do with it - that really makes the differenceScottie Claiborne highights the value of good content in her article on Site Pro News todayWords are The Most Important aspect of your site. The professional that most people think they can do without -the copywriter- is the one who can have the biggest impact on the success of your site. No … [Read more...]
What is RSS
Notes from the AMA blog eventWhile we were at dinner the night before the blog event, Bill Flitter of Pheedo gave us his great definition of RSS"RSS is Santa Claus content, delivered to you by the postal carrier, via your own personal remote control ordering system."Ben McConnell of Church of the Customer expanded on this idea and said RSS is more like … [Read more...]
The Business Case for RSS
RSS is the tool that can have the most profound affect on our internet marketing and business resultsRSS is the one tool that can have the most profound affect on our internet marketing and business results in 2005 and beyond, says Rok Hrastnik of the RSS Diary.Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet … [Read more...]
