2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value Value is subjective. It will be different from organization to organization and person to person. You need to establish the value equation for your … [Read more...]
Twitter 101 for Business
There has been a lot of talk about how Twitter intends to make money. One idea that has been floating around for a while is paid business pages. Twitter is redesigning their homepage to better reflect the value of the service. They also unveiled Twitter 101, a series of Web pages and a downloadable slideshow that explain what Twitter is and how businesses can use it, … [Read more...]
Your Web Content Strategy Affects Your Revenue
New study shows how different content variations increase revenueTesting variations in web content over 10 million impressions indicated which design elements in online creative units are the most influential in driving performance.It highlighted the fact that a strong call to action significantly increases revenue. While this may not be surprising - every good … [Read more...]
