2016 Media Landscape

changing-media-landscape

The media landscape is still shifting - and will continue to do so as the young digital natives grow up and grow older.  Right now TV is still the number one choice for news across the entire American population, but it's by a narrowing margin.  The 18 - 49 year-olds prefer to get their news online.  And as more digital natives get to an age where they're reading and watching … [Read more...]

Why Small Businesses Need PR

SMB week 1

  Every small business owner is concerned about the bottom line.  How to make more sales, be more productive, cut costs and increase the ROI.  That, after all, is what business is all about - profit. In this  drive to make a profit the focus tends to get stuck on marketing, sales, production and income.  Of course those things have to occur. However, there is another … [Read more...]

Using Digital PR to Top up Your Sales Funnel

funnel roi

The two goals every company has are increase sales and reduce costs. Increasing sales depends on a consistent flow of people interested in your product or service.  In the past the sales funnel was fairly straightforward - get qualified leads, and convert them to customers. The Internet changed that.  Now the public has access to  a wealth of data about products and … [Read more...]

5 Digital Trends That Affect PR in 2016

Digital PR trends

  Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. 1. Earned vs Paid Content:  Publishing content is one of the core aspects of Digital PR.  In December 2015 the FTC laid out guidelines for paid content in an effort to prevent … [Read more...]

6 Areas of Digital Marketing & PR Transformation

DPR content

Goals for publishing brand content A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we're seeing a change in how the public responds to brand content. "This dictates a shift in mindset from pure product … [Read more...]