This week there were several good posts about the trend for brands to create a digital newsroom: Adidas' Digital Newsroom Strategy Adidas said its brands needed to be more relevant online in order to propel demand. It is setting up internal digital newsrooms over the next 12 months to tap into trending topics, a move that builds on the “moments of celebration … [Read more...]
SES San Jose: How to get on page one of Google
7 proven ways to get organic search visibility - and one that was overlooked Image: Danard Vincente This was a sponsored session with Shawn Moore from ThinkProfits.com, a Vancouver SEO and web design firm. Google has been quite open about what they regard as relevant in a website and what's needed to get good search engine visibility. Here are the 7 proven ways Shawn … [Read more...]
Social Media Release Tools
Edeleman's offering an SMPR tool tooEdelemn announced their Social Media Press Release tool called StoryCrafter this week. there were a couple of comments in the Google discussion group that it looked just like the Shift format. I thought that was the point of the tool - so PR people could actually use the format Shift proposed.You can use PRESSfeed … [Read more...]
Social Media Club Meets in Los Angeles
Press releases, social media education and strategy were the topics of a lively discussionSocial Media arrived in LA yesterday. Chris Heuer set the scene for the meeting with the aims of the SMC - education about social media, teaching social media literacy to kids and adults alike, setting ethics and standards and facilitating discussions and unconferences about best … [Read more...]
Enterprise RSS Feeds
The Gilbane Content Management ConferenceAlthough content management systems are based on XML technology, not many offer RSS feeds. Here are sme figures from the enterprise RSS session 15% of the attendees came to listen to the enterprise RSS session. All of them were reading RSS feeds personally.Yet none of them was using feeds to syndicate the content on their … [Read more...]
