RSS feeds tied strongly to online news consumptionResearch from Nielsen/Net Ratings this week shows that RSS users are significantly more engaged in online news than non-users,visiting an average of 10.6 news sites compared with 3.4 news sites for non-users. They also visit them more frequently.One surprise finding: RSS users are older than the typical early … [Read more...]
Google BlogSearch
The wake up call for RSS enabling your website contentI wholeheartedly agree with Debbie...because it searches on RSS feeds. If your blog or site has a feed, Google will, er, google it. If you don't have a feed... you're outta luck. You won't be found. At the Revolution in PR Technology events over the past two weeks the need for every company to RSS enable their … [Read more...]
PR University event on blogs and RSS feeds
What makes a blog a successful conversationFlying to the East Coast and back in three days really messes with one's internal time mechanisms! So I am awake at 4 in the morning and blogging.About 60 PR people came to listen to us talk about blogs, feeds, wikis and podcasts. One of the abiding themes was that a blog has to authentic and real. It has to speak to the needs of … [Read more...]
Revolution in PR Technology Notes
RSS and PR: My presentation at the Bulldog Reporter events this monthThe first session is about blogs.Corporate Blogging Basics is a good reference. It's a guide to the basics and getting started.I believe there are gradients to engaging in the blog world and the most important first step is to have a strategy before you begin. The 'just do it' … [Read more...]
Washington Post makes a deal about blog comments
What used to be found in letters to the editor is a more vibrant conversation in blog commentsThe Washington Post's deal with Technorati that helps Post readers find blogs that reference or comment on Post stories, is a strong acknowledgement of the conversation on the Internet.What before could only be said in a letter to an editor (if it was printed at all) is … [Read more...]
