Sapient (NASDAQ: SAPE) recently sponsored a national online digital marketing and interactive advertising survey to gain insight into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly … [Read more...]
Social Networking Beats Porn Online
Over the last decade searches for porn have dropped from 20 percent to 10 percent and the hottest searches are now for social networking sites. Now there’s a great statistic. It’s from Bill Tancer’s book “Click: What Millions of People are Doing Online and Why It Matters.” “As social networking traffic has increased, visits to porn … [Read more...]
Gartner Hype Cycle for Emerging Technologies
IT industry analysts Gartner published their 2008 Hype Cycle for Emerging Technologies. It looks like this- So what does all this mean? Gartner, Inc. has identified 27 emerging technologies and predicts that eight of these will have a transformational business impact and should be strongly considered for adoption by technology planners in the next 10 years. Are there any … [Read more...]
Business Week Dares Corporate America to Enter Social Media
Corporate America has a bad reputation, but getting into the social networking game could help boost its popularity and trustworthiness. Organizations are seen as a corporation, and corporations in the eyes of most people are evil, say authors of a Business Week article, G. Michael Maddock and Raphael Louis Vitón of Maddock Douglas. Large companies—with a 13% approval … [Read more...]
UK PR Firms Missing Digital Opportunity
Study shows almost 80 % have no social media services It would seem that most UK PR agencies missed the Cluetrain. According to a study of 100 major PR firms 79% have not yet developed online PR and social media services. And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet … [Read more...]
