The biggest caveat in engaging in social media and blogs is to be open, honest and authentic. Every major social media flap has been caused by companies or agencies doing something questionable. And there really is no place to hide. Sooner or later someone will figure it out. Patrick Altoft writes on Blogstorm about some possible astroturfing being done for Nokia. … [Read more...]
State of the Blogosphere 2008
Technorati’s State of the Blogosphere is being released this week, one segment each day. For the first time, they’ve surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially. Interesting stuff. The majority of … [Read more...]
New Media Is Way More Than Just a Passing Fad in Marketing
Image by Wade Rockett Hats off to Jeff Jarvis for his post about new media and journalism It certainly set the cat amongst the pigeons, and has generated a flood of contentious comments! So often when the substance hits the fan we cry “Not my fault!” It’s refreshing to see someone who looks the changes in the eye and is willing and able to see what part of … [Read more...]
95 of the top 100 newspapers in America now have blogs
Paul Gillin, author of The New Influencers, writes a great social media report. Today’s issue is about why PR practitioners must learn to get their news content visible in search, but one fact caught my attention: 95 of the top 100 newspapers now have a blog. Nielsen/NetRatings reports that unique visitors to the largest Internet newspaper blog sites rose from 1.2 … [Read more...]
Gartner Says Fortune 100 Not Up to Speed on Social Media
Image by Christopher Carfi Adam Sarner, an analyst with market research firm Gartner shared some of the content he’ll be presenting at the annual Gartner Symposium/ITxpo 2008, (October 12-16 in Orlando, Fla.) with CNet. 75 percent of Fortune 1000 companies are eager to get involved in social-networking initiatives for marketing or customer relations purposes, but … [Read more...]
