Earned Media vs Paid Media Driving Results

Earned media vs paid media

I've seen several webinars and articles this week about the rise of earned media in the marketing mix. 35% of people online have installed ad blockers.  They trust reviews and editorial content. (Forrester Research) This is very good news for PR practitioners.  But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some … [Read more...]

Earned Media Outperforms Paid in Demand Gen

earned media sales funnel

  According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel.  Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned … [Read more...]

Timeline of PR News Content

How news content has been delivered

It's just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations. In the 1930s radio was a part of most … [Read more...]