Original Research: B2B Content Sweet Spot

B2B content types

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. ┬áMany B2B small businesses have discovered that creating effective content that gets results is not the easiest task. What are these results they're trying to achieve? Lead generation Customer engagement According to a study by DemandWave, … [Read more...]