If you thought we’d reached a point where all businesses were up to speed digitally, think again. According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year. While most businesses have made a good start on digital transformation and more than half now report that they are in … [Read more...]
PR Tips and Hacks for a Small Business
WATCH THE REPLAY HERE I was invited to be a panelist on the Designhill webinar about PR for small businesses today. It was like "Old Home Week" with panelists I've known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And we had fun. These are the questions … [Read more...]
The Coca Cola Debacle
One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act. Witness the Coca Cola debacle of "sensitivity" training intended to lessen racial tensions … [Read more...]
5 Ways to Improve Your Content Strategy
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]
PR, Attention, and Trust
We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust? With great content. What does this have to do with PR? Content is all done with communication techniques. Communication is the bedrock of PR. And gaining attention, affinity, and … [Read more...]
