SNCR pundits give direction for new mediaSNCR is a great place to exchange ideas about new media. Jen McClure asked our members to look back at 2006 and forward to 2007 and give our take on where new media is headed.There are excellent online PR tips from Katie Paine, Debbie Weil, John Cass and Giovanni Rodriguez.And while you're there, read the rest of the New … [Read more...]
Alternative Media Gaining Credibility
Nearly half (49 percent) of senior executives surveyed recognize that reaching audiences only through traditional mass media is no longer effective"The Changing Face of Marketing and Communications in Today's Creativity Economy," by Weber Shandwick and KRC Research, shows that top execs are getting the clue - half (49 percent) realize that using traditional media … [Read more...]
PR’s Ostrich Mentality
One attendee's take on the sessions in New YorkAngela Jeffrey, APR, Vice President Editorial Research, VMS wrote about the New Media Sessions in New York, … [Read more...]
Reaching the Younger Genration Online
Some savvy Church and State leaders have seen the lightMany, many years ago Cutlip and Center wrote the 7 C's of communication in their seminal textbook, Effective Public Relations, One of these C's is the channel you use to reach your audience.Use a channel your audience is familiar with and uses frequently, advised these PR gurus. The more things change, the … [Read more...]
Is Internet Marketing Really A Threat?
Whistling in the dark may be comforting, but it won't chase away the storm that's approaching.Dave Morgan, CEO of Tacoda thinks Sir Martin Sorrell of WPP got it completely wrong when he wrote that the digital revolution we are experiencing today is not much different from what the advertising industry experienced 50 years ago with the introduction of television. The … [Read more...]
