Image by Wade Rockett Hats off to Jeff Jarvis for his post about new media and journalism It certainly set the cat amongst the pigeons, and has generated a flood of contentious comments! So often when the substance hits the fan we cry “Not my fault!” It’s refreshing to see someone who looks the changes in the eye and is willing and able to see what part of … [Read more...]
The Role of PR in a Web 2.0 World
If your head is still in the sand about new media now would be a good time to change positionAs many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers. Last week I was in San Francisco speaking at the TurnPROn Online PR Summit. Jim Sinkinson, CEO of Bulldog … [Read more...]
Marketers are Still Missing the Social Media Target
Media multi tasking has changed influences prior to purchaseBIGResearch's latest simultaneous Media Usage Study raises a big flag for marketers and PR practitioners: you're operating in a new reality of a consumer controlled communication model. This is not the first time we've heard that the traditional media models aren't working, but this study … [Read more...]
LA Times Announces Online Strategy
The paper admits it had fallen "woefully behind" in the shift to online journalismYesterday afternoon the LA Times announced a new model for the newspaper's reporting with the Internet at its center - go figure! And they came to this stunning conclusion after an expert review by previous editor Dean Baquet. Under the new plan there will be total integration of … [Read more...]
PR Gets the ‘Heads Up’ on New Media
Daily 'Dog's survey tips blogs and new media as the top PR trend for 2007Last year I made the comment that many PR professionals had their heads in the sand about new media and online PR. According to the Daily 'Dog Pulse of PR survey, that's changing..Seems the heads are not only up, they regard this as the number one PR trend for 2007.What will be the most … [Read more...]
