Deirdre Breakenridge, Adjunct Professor at NYU and CEO of Pure Performance Communications, was part of the panel on PR and Big Data at the PRSA conference in Philadelphia in October 2013. With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, “big data” is seen as the future of public relations. However, using the information … [Read more...]
Are you Listening to Your Stakeholders?
In the previous post I took a look at how the 5W's apply to Digital PR. One of the most important reasons for examining how you are using these 5Ws is that if you don't, you have no Digital PR strategy. The first W is Who. Unless you know who you are talking to, odds are your communication efforts won't hit the mark. Think back to the basic communication theory you … [Read more...]
The W’s of Digital PR
Social media is about communication. As The Cluetrain Manifesto pointed out - Markets are Conversations And as we strive to improve our conversations we have to improve our grasp of the basics of communication. Take a new look at the 5Ws. Who: Who are the people we might want to have a conversation with – women, men, mothers, IT executives? Are gardeners, nurses or … [Read more...]
Social Intelligence – Our Ticket to the Boardroom Table?
In 2000 the Cluetrain Manifesto stated, “Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.” To … [Read more...]
Listening Tools
We know by now that we have to listen before we jump into social media. But the question I often get asked is how? I just got an email from a friend today who is in NYC at a conference and she said "I am looking for concrete answers and all I get is platitudes!" What to Listen For: In order to listen well you have to decide what you are looking for. Start with your … [Read more...]
