Marketers are embracing content. Over 90% of digital marketing professionals believe that content marketing will be more important in the next 12 months. And almost three-quarters (73%) agree that 'brands are becoming publishers.' Source: The Content Marketing Survey Report, Econsultancy/Outbrain. (requires purchase) The survey polled 1300 1,300 marketers working for … [Read more...]
Be a Social Business: PR Trends in 2011
For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They've experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers As we approach the end of 2010 and head into the New Year, these savvy companies are realizing … [Read more...]
2011 PR Trends: Email and Social Engagement
ClickThroughs #2 trend is that email and social will get more integrated. "As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience." Email firms like Constant Contact have certainly seen this trend and are jumping on it hard. They have added many social components to their … [Read more...]
Content Marketing – The Competency Gap
This time last year I put branded content on my list of PR trends to watch in 2010. This trend definitely found traction in 2010 - content spend was at 33 percent of marketing budgets, up 11% from 2008. According to the Meltwater Future of Content report content marketing strategies are at the forefront of marketers' minds as we move into 2011. There is, however, a … [Read more...]
Social Media Training is not just for PR. Learn to be a Social Business
On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke about the depth of unfiltered intelligence available … [Read more...]
